T-SHIRT FUNThere are times when being a designer is a lot of fun. I never thought I would say that about Cambodia but when developing a series of T-Shirts to expand the business offer of 'The No.1 Animal Place' I got just what I needed.
The T-Shirts themselves were an attempt to move the business into the lucrative tourist market and to help shake up the creativity in tourist tat available in places like Siem Reap.
Owner Hannah Padley said 'Having one of only two pet shops and surgeries in the whole country it felt like a responsibility to ensure that we met all the needs of our customers and more importantly potential customers. With this series of T-Shirts we could be cheeky and therefore achieve a new level of awareness with crisp and fun creative'
The T-Shirts went from 'kinda cute' to ' Cambodian Corruption' right through to plain outright insulting (the picture of a dog suggesting he loved Korean food was a firm local favourite). The T-Shirts were also an opportunity to expand the brand beyond the confines of the normal printed material and the fun aspect was something that the business was all about - even given the life and death nature of what the veterinary surgery does.
