BEATING ON THE DRUMThe No.1 Animal Place as well as being the only pet shop and veterinary clinic for more than 400 kilometres it was also a source of unique material such as T-Shirts for the tourist market.
In order to attract people through the door The No.1 Animal Place created a sense of community with its customers and traveling band of fans. By producing regular newsletters, Facebook updates and online videos this community was able to be kept together and people who had passed briefly as they waited to see the vet could keep up to date with what was going on.
The newsletter itself was a mix of product news, local events (the story on the cover of issue one was about serious local flooding) and reviews. The publication is released as an email download and a printed publication as well as a large format version that resides in the main store were customers/clients are often amused to see themselves or their animals as a centre of attention.
