WHAT LIES BENEATHI can't explain what Chi-X do so best let them 'Chi-X Europe allows participants to trade equities across major European markets at significantly lower costs and faster speeds than many of the primary exchanges'. When they were having their first major marketing push in the UK they requested a short PPT presentation that was highly visual and highly illustrative that the CEO could use as a background to his key messages.
What was designed were 20 illustrations that ran in a PPT presentation to supplement his story. Each illustration used a soft learning approach so that the message was caught from the CEO and only supplemented by the creative. These images were all in black and white to allow the dynamic red colouring in the logo to stand out.
Chi-X described the presentation as a success and the characters created both original and appropriate as they looked to make easy learning of a complex subject.
