3014 Mortgage Complete was the brain child of a financial expert as part of expanding portfolio of companies. In 2004 I was one of a group of freelancers and design agencies invited to a creative pitch for a project titled 'Poacher' (3014). The concept was a mortgage that could be decided upon in just thirty minutes and delivered complete in fourteen days. This was the first pitch I had ever prepared from start to finish on my own and was due just three days after the initial meeting. A tough 36 hours followed as I produced research documents, pricing documents and various other elements that would enable me to develop a name, logo, outline for corporate stationary and website visuals.
The name that was developed was 3014 Mortgage Complete and I built a flexible branding solution that would grow with the business and have the ability to move with the needs of the business. Below are a few examples of the material that went into the pitch document. Sadly this was a pitch I didn't win, though perhaps I was relieved and I enjoyed the creative process of my first solo pitch.
The pitch document is available via email for those interested please email me
LOGO
