First time annual reports are a complex project as an organisation goes from being private to listed. Cineworld needed a simple and yet transparent AR that communicated the depth of its scope but with an understanding of need for the coming financial hardships. Therefore a simple and yet sophisticated approach was needed. Using a deep knowledge of paper stock and printing techniques we used Stephen and transparent tip ins to create something understated but still special. The result was an 'on brand' sophisticated Annual Report
VISUALS
