The Creative and the ( ) is a blank space for me to put up new work, old work, freelance work and simply share it with the world

Blog Posts

20.3.10

When the Brand is Amazing it Works!

THE JPA

The Jay Pritzker Academy are one of the foremost schools in Cambodia. As a school dedicated to the education of Cambodia's poorest children they have a challenging and rewarding task.

Key to their ongoing success is the raising of funds to put the children through American universities and ensuring they continue to attract the best possible teachers.

Marketing was needed to help sustain growth and to promote some of the work that goes on at JPA. Using the already established logo a brand was evolved around this. A tone of voice was created and collateral (including brochures, folders, website, postcards, etc) was built up and a regular high quality newsletter is now produced.

The JPA now feel they are fully equipped to go forward and develop both funds and their name therefore ensuring the bright futures of hundreds of young Cambodian children

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