ADVENT INTERNATIONAL HIT THE SHELVESAdvent International are one of the leading Private Equity firms. In order to support their market leading position they produced regular 'thought leadership' publications. The publication was a mix of corporate brochure and magazine and with well defined graphic guidelines the publication had numerous constraints. However, the publication would be a break from its own weighty tradition as we increased the pages and lightening the pages by replacing the darker black pages with white pages and by reducing the amount of gold in the document so it became more of a highlight than a dominant.
The publication looked at the whole of Eastern Europe with specific articles about certain businesses or locations. Each section required a separate look and feel but because of its corporate document overtones, also needed to remain cohesive. The revised publication style was released in 2008 and has served as its style since.
